{"id":2274,"date":"2026-10-15T11:11:08","date_gmt":"2026-10-15T15:11:08","guid":{"rendered":"https:\/\/dbcsap.com\/?p=2274"},"modified":"2026-10-15T11:12:26","modified_gmt":"2026-10-15T15:12:26","slug":"our-coaching-culture","status":"publish","type":"post","link":"https:\/\/dbcsap.com\/en\/our-coaching-culture\/","title":{"rendered":"Our Coaching Culture"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At DBC, coaching is in our DNA \ud83d\ude80<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone here has access to <strong>a project coach<\/strong> to support them on their engagements, and <strong>a career coach<\/strong> to help them grow professionally. And it\u2019s not a one-way street: we can also, in turn, become a coach to a colleague. Coaching flows both ways, at every level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of you are probably already familiar with <strong>The Coaching Habit<\/strong> by Michael Bungay Stanier, a classic in the field. Stanier starts from a simple observation: we tend to give advice too quickly, a reflex he calls the \u201cAdvice Monster.\u201d Yet the real value of coaching comes from asking the right questions at the right time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some of the key principles from the book:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start with THE question: \u201cWhat\u2019s on your mind?\u201d<\/li>\n\n\n\n<li>Dig deeper than the first answer, which is often superficial, by simply asking \u201cAnd what else?\u201d<\/li>\n\n\n\n<li>Help the person name the real challenge behind the situation, not just the surface problem.<\/li>\n\n\n\n<li>Clarify what the person actually wants.<\/li>\n\n\n\n<li>Resist the urge to fix everything yourself, and ask instead: \u201cHow can I help?\u201d<\/li>\n\n\n\n<li>Help them realize that saying yes to one thing often means saying no to another.<\/li>\n\n\n\n<li>End every conversation by asking what was most useful, to reinforce the learning.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s what we strive to cultivate at DBC: fewer ready-made answers, more questions that help people grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to join a team that truly invests in its people? Let\u2019s talk!<br><a href=\"https:\/\/dbcsap.com\/en\/careers\/\">https:\/\/dbcsap.com\/en\/careers\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At DBC, coaching is in our DNA \ud83d\ude80 Everyone here has access to a project coach to support them on their engagements, and a career coach to help them grow&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":13,"footnotes":""},"categories":[13,1],"tags":[],"class_list":["post-2274","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","category-non-categorise"],"_links":{"self":[{"href":"https:\/\/dbcsap.com\/en\/wp-json\/wp\/v2\/posts\/2274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dbcsap.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dbcsap.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dbcsap.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dbcsap.com\/en\/wp-json\/wp\/v2\/comments?post=2274"}],"version-history":[{"count":0,"href":"https:\/\/dbcsap.com\/en\/wp-json\/wp\/v2\/posts\/2274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dbcsap.com\/en\/wp-json\/wp\/v2\/media\/2272"}],"wp:attachment":[{"href":"https:\/\/dbcsap.com\/en\/wp-json\/wp\/v2\/media?parent=2274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dbcsap.com\/en\/wp-json\/wp\/v2\/categories?post=2274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dbcsap.com\/en\/wp-json\/wp\/v2\/tags?post=2274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}